The fashion segment is almost second largest
in India after food. In the next five years we can expect a 2-3 fold increase
in apparel with a similar pattern in jewelry, if gold prices do not increase.
So, there is a huge scope for business in fashion.
India is a youth - dominated country. New
categories are emerging as the youth gets a wallet and a voice. What is true
and fascinating is the emergence of fusion. They are making discontinuous
changes to their definition of fashion. Though the over lying want is of not
being clones of each other and showing their cool quotient, the underlying
commonality is promoting green and organic and the love of tradition.
One of the speakers has underlined the need
to look for the unexpected, in terms of proportion, colour and most
importantly, texture. For Autumn 2011-12, the details would be hidden.
Cancelled button plackets and pockets would allow fabrics and textures to play
the key role. Digital printing would provide interest with subtle optical
patterning.
Printing would move to jackets, coat and even trousers.
Perspectives would be from futuristic to technological aspects to ancient rural
traditions. Clever cutting and precision construction would really put shape at
the forefront. On the colour palette the greys, chambray, reds and greens would
dominate.
For accessories, quite chunky knits and furs
on bags and shoes would have the home crafted look and designs driven by
functionality would rule.
Ancient primitive aesthetics mixed with a
very precise contemporary look will be seen during Spring Summer-2012.
An important trend in the retail segment
would be do-it-yourself. More and more brands would invite customers to
translate their preferences into products, such as creating own fragrances and
customized t-shirts. Technology will play a vital role in the future of the
fashion retail industry.
Constant change through innovative ideas
about product range and display will keep the interest of the consumer.
Surprise should be the key element.
The information in your blog is very informative. Keep up the good work.
ReplyDeleteAbout WLCI School of Fashion:Our college offers various courses and programs in fashion design, which are very interactive and prepares students for real fashion world.
To Look For More Information Visit: http://www.wlcifashion.in