In ancient Indian fashion, India
really did not have garments that were sewed together like dhoti, sarees,
turbans, scarves. The recent developments in Indian fashion have changed the
scenario. Now the fashion especially in urban India
has changed.
People in India have got
influenced and adapted the fashion which has become a vibrant scene and turned
out a colorful and a glamorous world where everyday day a new trend is getting
introduced. Until recently, people have focused on couture lines and wedding
trousseau but now the Indian fashion has gone up to international market and
got combined with the western culture.
Fashion events like various fashion
weeks are helping the designers to showcase their talent. These events are not
only the launching several designers and models but also it is a platform for
the business of fashion which has helped to interact between designers and buyers
in Indian and international market. Indian fashion has got an international
recognition all over the world.
The Fashion Design Council of India (FDCI) has
played the most important role to the fashion design talent and fashion
business to move ahead. FDCI advises and assists fashion designers, retailers,
models, make-up artists, hair stylists, choreographers and manufacturers in
raising professional standards and improving business practices while creating
domestic and international opportunities.
Media is also playing a major role
educating people about the fashion weeks. January through April designers showcase their
autumn and winter collections and September through November the spring/summer
collections are shown.
India Fashion week (IFW) is an
event promoted by fashion design council of India which is sponsored by Wills
Lifestyle, held twice annually which is considered to be the biggest fashion
event in India which is held in capital of India, Delhi. Another grand event
Lakme Fashion Week (LFW) Lakme, the cosmetic brand which organizes fashion
events twice a year in Mumbai. Recently, Delhi Fashion Week organized by
Prodigy Fashion an event management agency where participation is ‘by
invitation only’ where each designer is been picked on basis of their creative
talent by design experts.
Another ‘by invitation only’ fashion week which is
held in the IT capital of India,Bangalore, recently established, in the south
sector which is Bangalore Fashion Week (BFW) which has given opportunity to the
upcoming designers and talents.
Designers like expose their
creative talents with different themes. Their collections broadcast on
televisions, magazines, newspapers all over the world & people follow the
trends set by these designers. These events are not only showcasing their
talents but also generating better business opportunities and the best
mixing between designers, buyers and fashion market within the country and
outside the country.
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