Blushing beauty - Rose Gold

Shimmering yellow and sparkling white have always been the preferred colours when it comes to jewellery. But 2011 has heralded the emergence of the blushing hues of Rose gold.

From clothes to footwear and watches to bags, the exotic rose gold metallic sheen has been at the forefront of trendy design this year. Jewellery designers have also caught on to this trend and we see designers like Cartier, Chopard, Boucheron, Michael Kors etc adopting this metal in their collections.

Rose gold also known as pink gold is an alloy of gold and copper. Gold is always alloyed with some other metals to make it durable for use. The ratio of gold to copper gives us the various hues of rose gold, ranging from subtle pinks to brighter reds.

Although rose gold has been around for a long time it has been relegated as a less popular colour of gold. Consumers have always swayed towards the traditional yellow and white colours. But jewellery is becoming more than just a security asset today. People are wearing jewellery to enhance their personality. 

So even though classics never go out of style, consumers are ready to experiment with new looks and materials. With rose gold as a hot trend this year, fashionistas are ready to snap up the latest rose gold jewellery. Even the more conservative are at least willing to experiment with a rose hued watch.

Rose gold is a lovely combination of the hot and the cold. It suits almost every skin colour and offsets diamonds beautifully. But several gemstones are also enhanced by this gold colour.

Where trends are in discussion can Hollywood be far behind? Celebrities like Cameron Diaz, Claire Danes, Nicole Richie, Halle Berry and Rihanna have been sporting trendy or classic jewellery pieces in rose gold at major events.

So if you don’t own rose gold jewellery, now is the perfect excuse to head out and snap up one of these exotic beauties. Blush on and be ready for admiring glances.